For many companies, event strategies, both internal and external, are among the most difficult marketing/sales tools to implement. Few companies do them right. But Amplio has more than ten years experience in event design, management, branding, and sponsorship sales, and can help you eliminate the event headache.
Our history includes production of some of the most successful regional technology events in North America. We also have experience with event overhauls for such companies as Adobe, Microsoft, LANDesk, and Emerson Network Power, as well as management of the exciting new mid-market IT series call the T3 Symposium.
We believe strongly in events - in their intimate face-to-face nature; their ability to drive sales and increase brand; and because of the mere fact that, done well, events can be a lot of fun. The key words, of course, are "done well." That's where Amplio comes in. Whether you need to launch an event from the ground up or overhaul and existing corporate event, Amplio has the depth, the experience, and the connections to make your events a success.
EVENT OVERHAUL
So many corporations launch "corporate events" that are not much more than internal marketing and sales meetings (with huge budgets). The events are simply a Cost of Doing Business for the marketing/sales divisions. Amplio has been successful in showing companies how to take the CODB event and turn it into a revenue generator without losing any integrity and taking a huge burden off the internal marketing team.
First, we carefully analyze the company utilizing traditional market research methods. Where are they positioned in relation to competition? How does their internal/external event strategy compare with their top competitor, partners, and alliances? How much are they spending to produce it and where can we save them money and develop revenue generating opportunities?
Then we lay out a customized plan that considers numerous factors in the event overhaul including discovering neutrality points to redefine event away from internally centric event to broader "industry" discourse, creation of sponsor revenue and partnership architecture and road-map to targeting appropriate support from partners, alliances, and complementary organizations and associations.
CUSTOM EVENTS
At Amplio, we like to think that
"What can be conceived can be created." It's an old tagline from a Ferrari ad campaign from the 1980's and, frankly, it's pretty true. It's especially true of events. We have the ability to help a company define itself with a truly unique and impactful event or event series.
Amplio is a single source of event capability. We can design the event content utilizing our deep reach and connectivity with the IT market. We can build the look and feel and messaging of the event in-house. We can research and design custom revenue generation programs to finance the program and execute the sales of said programs with our internal event specialists.
So you have to ask yourself: Do you want events to be a CODB line item ... or do you want them to make money? Well, do ya?
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